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Productronica 2015 report







From the 10th to the 13th of November, Productronica celebrated its 40th anniversary in Munich consolidating the show’s position as the most important event for the electronics manufacturing industry. This year, 38,000 visitors from 80 countries attended the show. The feedback received during Productronica showed that ABI products and marketing strategies are on the right track. Sales leads were up by 30% compared to 2013 and business opportunities in excess of £500,000 were negotiated at the stand, rewarding the joint efforts and contribution given by our sales, production and engineering teams that made Productronica 2015 our most successful event to date.

A record number of visitors from all over the world visited ABI’s 26m² booth and highly praised the uniqueness and affordability of our product range. In particular, the official launch of the MIS4 generated a large number of positive reviews. The MIS4 provides 8 high specification test and measurement instruments in one compact module and it is of particular interest for PCB automatic testing. Key decision makers from global corporations were attracted by ABI slogans: “ABI Saves you time” as well as “Repair, don’t waste” that formed a common theme across our newly designed stand.

Along with the company’s globally known range of component and PCB level fault finding solutions, the TestFlow Manager received an excellent response from the visitors. The unique SYSTEM 8 software feature was considered a much-needed innovation not only for PCB maintenance but also for the recording of test results and settings as well as operator’s actions during the debugging of prototypes or PCBs rejected at the end of the production line.

ABI also brought to the show our innovative concept product under development, Multiplexed Matrix Switch, a 16x16 hybrid cross point switch system allowing SYSTEM 8 Ultimate to map SYSTEM 8 modules to multiple points on a board under test, making fully automated testing and troubleshooting of PCBs possible.

For the first time, ABI’s Business Development Specialist in South East Asia, Mr. Wesly Lo, attended the exhibition in Germany. Wesly has over 20 years of experience with ABI products and his presence at the show made a big contribution particularly due to the increasing number of visitors from Asia—China, Japan, Malaysia and Singapore in particular. Wesly has been with ABI since 2007 and has immensely contributed to positioning ABI as the leading brand in that part of the world.